It is evident now that the firms are becoming more and more aware of the advantages of mobile applications for their businesses. As a matter of the fact, the mobile app usage has surpassed the desktop usage in the past few years. So, it has become necessary to embrace a mobile strategy according to the market requirements.
According to App Annie report, the mobile app industry generated $41.1 billion in gross annual revenue in 2015. Now, till the year 2019, the mobile app usage has been increased a lot. Today, we have the smartphones with mammoth internal storage space, which was less in the previous years. This allows the users to add more apps to their tablets and mobile handsets. So, the scope of usage of mobile apps has been increased a lot in the present scenario.
The facts mentioned above give some brief idea about the increasing significance of mobile apps today. It shows how important mobile apps can be for the growth of your business. There are many other convincing ways to get mobile application development for your enterprise.
But first, here are some of the facts, which prove that you must need the mobile applications for your business.
1. Mobile App Makes You Visible All the Time
According to some statistics, average Americans spend more than 162 minutes a day on their mobile devices. There is no doubt that these are handful applications, in which their time is consumed. But, it is also an undeniable fact that the users have to unlock, scroll and scan their devices on the regular basis. It is an advantage for your businesses.
It is a known fact that our mind unconsciously records everything that comes in the front of our eyes even if it is unnoticed. Besides, you can also send the push notification to your customers or clients for notifying them about new products or the significant offers, which is another way to click their minds. So, when the users need the products or services being offered by you, it will be your services, which will come in their mind and they will like to approach you.
2. Mobile App Creates a Direct Marketing Channel
A number of purposes are served by the apps. They can provide general info about the prices, booking forms, user accounts, search features, messenger features and much more.
The major benefit for a business of having a mobile app is that it provides every piece of information, you like to provide to your customers or clients at their fingertips. You can tell them about special sales, promotions, offers and a lot more.
With the help of push notification, you get very close to direct interaction and can remind the clients or customers about your products or services whenever required.
3. Mobile App Helps in Building Brand
Brand awareness is a major aspect of business growth, and a mobile app greatly contributes to this area. Here are some of the ways you can use for building brand awareness via mobile phone apps.
Identify the Goal of the Company: The first thing you need to do is to decide what you wish for your company to achieve with this app. It is recommended to gain the trust of the customers and to educate them with valuable content along with the good navigation facilities.
Don’t Sacrifice with User Experience: Don’t interfere with user experience at any cost, and pass the information in the way that it could not interrupt it. Add small logos throughout the apps and not the big ones. Send push notifications but don’t send the unnecessary ones otherwise it will irritate the users, and they will be forced to uninstall your app from their mobile devices.
Send the Information That Could Interest the Users: The information you provide to the users through your app should be interesting for your target audiences. It will make the interests of the users consistent in your app as well as in your services. Try to visualize the app through the consumers’ eyes.
Analyze the Competitors’ Apps: Before setting up the design of your own app, you first need to check out the app of your competitors thoroughly. You should be unique in your design with an excellent brand voice and interface, which could help you in setting you apart from your competitor.
Work on the Story to Approach the Users Emotionally: Storytelling is supposed to be one of the best ways to convince users to return to your brand, which is an ideal way of brand awareness. You need to try to connect your users at emotional plain in order to stay ahead with your competitors.
These are the aspects, which popularize the app that further helps you in brand awareness.
4. Mobile App Improves Customer Engagement
In whatever business you are, either it is selling flower, a spa, a plumbing firm, or something else, you need the online methods to reach your customers or clients. A mobile phone app is a prominent method to be in touch with the customers directly.
It is one of the best ways to engage with customers or clients. To make a difference in the way you communicate is to include a messaging option or a help desk feature for the users. The mobile app of OpenTable, a gateway for restaurants, has been prepared on the same model, which can be taken as a perfect instance. You don’t need to call the restaurant, and you can book it in less than five clicks or mobile taps on their platform.
5. Mobile App Is a Source of Valuable Analytics
Mobile app not just gives the excellent features for the customers/clients, but it is also a source of valuable analytics. You can collect a lot of useful information, which you can further analyze. First, you can know about the products your customers buy the most. Besides, you can also understand how much time they spend on your app. On the other hand, which functions are most useful and which are least useful, you can also get the insight about this.
Apart from all, you can also allow the customers to send feedback, which is also a source to improve your services as well as app performance. Also, don’t forget to check the users’ ratings and feedbacks on Playstore.
6. Mobile App Gives You the Competitive Advantage
However, mobile apps are getting more and more popular in the present scenario, still, there are businesses, who don’t have their mobile phone apps. So, you get the competitive advantage over the competitors who still don’t have their mobile applications. Besides, you also get this advantage when you launch something better in your mobile app as compared to the applications of your competitors.
If you have a small business, the app gives you the major advantage because a number of small businesses, which may be your closest competitors, do not have their mobile applications.
7. Mobile App Also Provides You More Desktop Users as Your Customers/Clients
Interestingly, mobile apps not only increase your customers on the app but also on the desktop. When your business starts becoming popular by the means of the mobile phone app, you also get more traffic on your website.
There may be some users who would like to give a try to your services first, and then install your app, for which they would like to visit your website. Besides, there may be the occasional customer who may like to contact you via your website. But, it cannot be overlooked that it may be the mobile app, which has made you popular.
8. Mobile App Cultivates Customer Loyalty
Cultivating the customers’ loyalty is one of the reasons why you should consider building your own mobile app. This is a way to create a sincere connection with your customers and make them the loyal admires of your products or services.
The mobile app can help you in doing so. You provide them the facility to get connected with you via your fingertip, which slowly cultivates the loyalty.
To Sum Up
It is for sure that if you decide to create a mobile phone app for your business, you will definitely get the huge advantages in the present scenario. For acquiring the app for your company, you either need to recruit the app development staff or hire an IT solution for the same.
Recruiting the new staff may not be a feasible option for you, so getting connected with an IT solution can be a better choice for you. The best option is to choose a company for app development in India, who can accomplish the entire process of app development for your business.