Featuring Haley Van Voorhis, who made NCAA College Football History three years ago, the campaign drives home a simple truth; a healthy body and a healthy planet share the same foundation of preparation, restoration, and resilience.
THE PLAINS, Va., Sept. 8, 2026 — ACRE Investment Management, a leading natural capital investment platform, today launched Playbook for the Planet, a new campaign built around a simple idea: healthy people depend on a healthy environment.
At the center of the campaign is Haley Van Voorhis (instagram.com/haleyvanv), who made NCAA college football history in September 2023. Her journey in football reflects the preparation, persistence, and resilience required to challenge expectations and create lasting change.
Those same qualities have shaped ACRE’s approach to restoring natural systems for more than two decades. Reforestation, oyster reef restoration, nutrient banking, and other nature-based solutions do not happen overnight. They require planning, teamwork, patient capital, scientific measurement, and long-term stewardship.
Playbook for the Planet brings these two stories together.
“Resilience is not built in the moment it gets tested. It is built long before anyone is watching,” said Haley Van Voorhis. “As athletes, we depend on the air we breathe, the water we drink, and the outdoor places where we train, compete, and recover. Caring for those systems is part of caring for ourselves and the generations that come after us.”
The campaign draws a connection between the environments that support human performance and the natural systems that sustain communities. Clean air, healthy soil, functioning waterways, forests, and coastlines are not distant environmental concepts. They are part of the places where people live, work, play, and recover.
For ACRE, that connection is grounded in years of work alongside landowners, foresters, scientists, conservation professionals, and community partners. Across the Mississippi Alluvial Valley, the Carolina Piedmont, and the Chesapeake Bay region, ACRE and its platforms have helped build the financial and operational infrastructure needed to restore nature at scale.
ACRE’s work includes GreenTrees, a reforestation program covering more than 140,000 acres of privately owned land across approximately 650 landowner partners; Conservation+, a Virginia nutrient bank developer; Oyster Carbon Company, which advances oyster reef restoration in the Chesapeake Bay; and Big River Nursery, a producer of Eastern Cottonwood planting stock. Together, these efforts reflect a broader vision of natural capital that recognizes the interconnected value of air, land, and water.
“The trees, reefs, and restored landscapes are what people see, but every project begins with people,” said Marcia Degnan, Chief Marketing Officer of ACRE Investment Management. “Behind the work are landowners making long-term decisions about their property, scientists measuring outcomes, nurseries growing the next generation of forests, and partners willing to invest in restoration. Playbook for the Planet is about telling that larger story and showing that the health of people and the health of the places around them are intertwined.”
Rather than presenting conservation as something removed from daily life, Playbook for the Planet invites people to see themselves as participants. The choices made today about forests, waterways, coastlines, and working lands will shape the places where future generations live and play.
The campaign will share stories from athletes, landowners, restoration professionals, and others whose work demonstrates what long-term resilience looks like in practice. More information is available at acre-investment.com/playbook-for-the-planet.
About ACRE Investment Management
ACRE Investment Management, LLC is a natural capital company managing five platforms across carbon removal, reforestation, nutrient mitigation, and ecosystem restoration. ACRE works with private landowners, corporate buyers, investors, and government agencies to make large-scale restoration economically achievable. Follow on LinkedIn at https://www.linkedin.com/company/acre-investment-management.
About Haley Van Voorhis
Haley Van Voorhis is a former Shenandoah University football safety who made NCAA history in September 2023, recording a quarterback hurry that garnered international attention and led to her jersey and helmet being included in the NCAA College Football Hall of Fame. A multi-sport athlete, she also played for the D.C. Divas of the Women’s Football Alliance. As the featured voice of Playbook for the Planet, Van Voorhis brings her commitment to preparation, perseverance, and resilience to the connection between human and planetary health.
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SOURCE ACRE Investment Management
