The global loyalty management market was valued at US$ 7.6 Bn in 2019 and is expected to reach US$ 21.3 Bn by 2027 at a CAGR of 15.9% between 2020 and 2027.
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Global Loyalty Management Market, By Component (Solution and Service), by Deployment (On-premise and Cloud), By Organization Size (Large Enterprises and SMEs), By Vertical (Retail, Healthcare, Telecom, BFSI, Media & Entertainment, Hospitality, Education and Others)and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) is estimated to be valued at US$ 7.6billion in 2019 and is expected to exhibit a CAGR of 15.9% over the forecast period (2019-2027), as highlighted in a new report published by Coherent Market Insights.
The goal of loyalty management is to keep customers satisfied and engaged with the brand. By using different tactics and strategies to engage customers, the strategy will help a brand build long-term relationships. Customer experience is the defining characteristic of a brand, and it outweighs product and price. As such, it is vital for brands to provide a consistent experience across every touch point. To do this, you need a well-designed loyalty management software platform. This software is able to identify individual customer purchasing behavior, which allows you to tailor your programs to meet the needs of your target audience. The best loyalty management platforms also have tools to identify different types of customers and their stages in their journey.
??? ????????? ???????: BOND BRAND LOYALTY INC., Kobie, Brierley, Epsilon Data Management, LLC., Aimia Inc., Annex Cloud, ICF International Inc., Apex Loyalty, Apptivo Inc., Fivestars, IBM Corporation, Oracle, Comarch SA, SAP, TIBCO Software Inc., Maritz Holdings Inc., MicroStrategy Incorporated and others.
Increasing adoption of loyalty management is expected to propel growth of the global loyalty management market over the forecast period. For instance, in May 2021, Vietnam Airlines adopted For Travel Edition of Comarch Loyalty Management as the new driving force of its Lotusmiles program.
➤ North America: United States, Mexico and Canada
➤ South & Central America: Argentina, Chile, Brazil and Others
➤ Middle East & Africa: Saudi Arabia, UAE, Israel, Turkey, Egypt, South Africa & Rest of MEA.
➤ Europe: UK, France, Italy, Germany, Spain, BeNeLux, Russia, NORDIC Nations and Rest of Europe.
➤ Asia-Pacific: India, China, Japan, South Korea, Indonesia, Thailand, Singapore, Australia and Rest of APAC.
COVID-19 has reshaped our habits on how we live, work, and shop. There was a rapid increase in grocery spend and a large increase in retail spend. This companies will need to rethink their approach to customer loyalty and retention, which is expected to boost adoption of loyalty management
Global Natural Language Generation Market, By Component:
Global Natural Language Generation Market, By Application:
Fraud Detection and Anti-Money Laundering
Risk & Compliance Management
Customer Experience Management
Global Natural Language Generation Market, By Deployment Method:
Global Natural Language Generation Market, By Organization Size:
Global Natural Language Generation Market, By Vertical:
➤ What is the estimated growth rate of the market for the forecast period of 2022-2028?
➤ What will the market size be in the anticipated time frame?
➤ What are the primary aspects that will determine the Loyalty Management Market‘s fate over the forecast period?
➤ What are the major market players’ winning strategies for building a strong presence in the Loyalty Management Market industry?
➤ What are the primary market trends influencing the Loyalty Management Market’s growth in various regions?
➤ What are the biggest dangers and difficulties that are likely to stymie the Loyalty Management Market’s growth?
➤ What are the most critical opportunities for market leaders to succeed and profit?
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1. Market Overview
Research Objective and Assumption
2. Market Preview
Market Definition and Scope
Market Snippet, By Function
Market Snippet, By Application
Market Snippet, By Region
Coherent Opportunity Map (COM)
3.Market Dynamics, Regulations, and Trends Analysis
Merger and Acquisitions
New system Launch/Approvals
Value Chain Analysis
Increasing adoption of loyalty management is expected to propel growth of the global loyalty management market over the forecast period. For instance, in July 2020, Saudi Arabian Airlines signed a 10-year contract with Comarch to implement a loyalty management system designed by Comarch.
Major players operating in the global loyalty management market are focused on launching new products to expand their product portfolio. For instance, in February 2021, Salesforce launched Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement.
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