OM Botanical a Plant Based Beauty Brand Shatters the Hype about Skin Type
Simple, minimalist and Ayurveda inspired skin care brand OM Botanical shatters the hype about skin type with their multi-functional plant based skin care products for all.
Bottles of cleansers, make-up removers, exfoliators, toners, facial masks, skin treatments, serums, eye creams, moisturizers, anti-aging creams and sunscreens labeled for your skin type may litter your bathroom. These multi-step skin care regimes are heavily marketed, highly synthetic, and hyped on the false premise of skin type. You may have noticed that regardless of how closely you follow the prescribed multi step regimen supposedly for your “skin type”, your skin never really blooms into balanced healthy skin.
If you feel some insecurity or dissatisfaction about your skin, know that the cosmetics industry markets to these worries with their skin type hype. Dermatology, the science of skin, has no standard objective measure of “skin type”. The skin type classifications (dry, normal, sensitive, combination, oily, and acne-prone) are mere constructs of cosmetics manufacturers. Skin type is a marketing tactic they use to sell more products; products that many a time cause the issues they claim to resolve.
Our skin cells are alive. They are full of vitality and order, reflecting the order and vitality of nature. Our skin is an amazing sentinel. It is our defender, protector, and biosensor to the world around us, harmonizing with our environment and with nature. Our sophisticated skin even evolves to meet seasonal environmental challenges.
The top layer of the skin, the stratum corneum, is our gatekeeper of beauty. Among its components are the hydro lipid barrier and the acid mantle. The hydro lipid barrier is our water proof seal comprised of dead cells, ceramides, sebum, proteins, enzymes, and a microbiome. The acid mantle is a very thin film of acidic fluid that sits on top of the skin. Its slightly acidic pH neutralizes invading bacteria and other contaminants. When the stratum corneum is intact and healthy, it is full of natural antibiotic and anti-wrinkle properties as well as a natural UV protection. When this layer is disturbed or injured, it sets off a sequence of cellular responses to stimulate repair. If this layer is disturbed regularly, like with daily exposure to harsh soaps, foaming detergents, synthetic alcohols, and chemical based skin care, it creates an ongoing health deficit, inflammatory issues, abnormal cell growth, and allows the entry of allergens and toxins in to the body.
“We want to provide each cell with the right environment to thrive, on a core, primal level”. States Sudhir Shah, the chief scientist at OM Botanical. “Our products are formulated to create a balance and to stimulate skin’s inherent mechanisms to revitalize, heal and thrive”. He continues. Their pH balanced, plant based formulations work as prebiotics and support a healthy skin microbiome. This microbiome is our first defense to external pathogens. Topical nutrients in OM Botanical products provides the building blocks that our skin requires for health and harmony. That is the core of plant based skin care by OM Botanical. “Our products are designed to promote a heathy skin. Because healthy skin always looks beautiful” concludes Shah.
ABOUT OM BOTANICAL:
Based in Apex, North Carolina, OM Botanical is committed to making the safest and the most effective plant based skin care line. Their entire line of products are made using bio-active organic ingredients. From the millennia-long traditions at the foothills of the Himalayas to powerful botanical ingredients used around the world, they’ve combined the best of Ayurveda and science. All their formulas are always clean, plant based, vegan, and cruelty-free with a focus on sustainability. Their product mix includes One step face cleanser, Vitamin C face serum, Organic moisturizer, Reef safe sunscreen, Sulfate free shampoo and more. Made in USA and packaged in carbon neutral sugarcane tubes or glass, every OM Botanical product sold also plants a tree.
Company Name: OM Botanical Organic Skin Care
Contact Person: Sudhir Shah
Email: Send Email
Address:1019 Classic Road
State: NC 27539
Country: United States
Source: Financial Content