Young Designers Set Sights on Metaverse Fashion
When we are subsumed into the metaverse, our digital selves will need digital wardrobes. After all, what avatar would be seen dead in some standard-issue shirt and pants? This isn’t Sim City anymore.
Digital fashion is allowing designers to create garments free from supply chain concerns, gravity, and even basic physiology. Flaming boots, gravity-defying dresses that float like octopus limbs, capes the color of galaxies, these are some of the garments that could be for sale on your local metaverse high street.
“This year we’ll have a Decentraland platform set up so users can go in and dress in the digital wearables we’ll create for them,” said Joanna Lim, founder of metaverse fashion, Made In Real Life (MIRL). “They can take our original designs like clothes, helmets, etc. and ‘wear’ it on social media like Instagram and TikTok.”
Other projects like DRESSX have a huge catalog of digital clothes at reasonable prices. You buy the item and send in a photo of yourself so the clothing can be grafted onto your picture. Surely this is the beta version of what will become garments that will be worn by our 3D avatars in virtual worlds. Digital designer Diane Wallinger “is absolutely sure that garments can generate emotions, even if they are not worn physically.”
While the designs at DRESSX are too outlandish to be sewn up and sent to your doorstep. Brands like Adidas and Gucci have paired physical clothing with digital versions that people own as non-fungible tokens (NFTs). Last year, both brands released NFTs that could be redeemed for physical items.
“Adidas and Gucci are the premium brands for metaverse wearables that are top-tier audience would be interested in,” said Vaibhav Sethm CEO of metaverse fashion project Bitliberte. “Who wouldn’t love showing their new Adidas sneakers or Gucci bad in the fast-paced Metaverse world? Imagine walking through a mall in the Metaverse, buying digital wearables, and receiving on-chain proof of ownership and a unique physical deliverable.”