New EHR and patient management system integrations help healthcare organizations connect marketing campaigns to appointments and new patients
ATLANTA, Sept. 2, 2026 — CallRail, the AI-powered lead engagement platform, today announced new healthcare capabilities that enable practices and their marketing partners to connect marketing investments to booked appointments and patient outcomes. Healthcare marketers can now see which calls result in appointments and move beyond measuring campaign success by call volume alone.
At the center of the update is CallRail’s expanded healthcare integration library, which now connects with 15 leading electronic health record and patient management systems through its NexHealth partnership, including athenahealth, Dentrix, Eaglesoft, eClinicalWorks, ModMed and Open Dental, among others. By connecting marketing data with the tools practices already use to manage patient relationships and scheduling, healthcare organizations can identify where leads originate and which campaigns ultimately drive appointments.
To make those insights easier to use, CallRail is also introducing suggested healthcare outcome tags based on the results healthcare businesses actually track. The tags help teams understand the outcome of each conversation automatically without building a tagging system from scratch or requiring front-desk staff to manually label every interaction.
By connecting lead and appointment outcomes to marketing activity, healthcare organizations and their agencies gain a more complete view of performance. That visibility provides marketers with better information to evaluate their investments and optimize campaigns around the outcomes that matter most to the practice. These include campaigns executed through Google Ads, Performance Max and other advertising channels.
“Healthcare practices are investing more in marketing, but that investment can drive growth only when teams understand what happens after a lead reaches out,” said Kara Kelly, VP of Platform Strategy at CallRail. “These capabilities connect marketing activity to the outcomes practices actually care about, while taking work off of the intake and front-desk teams.”
The capabilities are available to eligible CallRail healthcare customers, with no rebuilding or data migration required. CallRail’s healthcare solutions are designed to support HIPAA compliance, and the company is certified to ISO 42001, the international standard for responsible AI management systems. Learn more about CallRail’s approach to security and privacy at callrail.com/security.
To learn more about how CallRail helps healthcare providers attract, engage, and convert more patients, visit https://www.callrail.com/healthcare.
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About CallRail
CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 225,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat, and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.
CallRail has grown from the G2 top-rated inbound call tracking solution to include Form Tracking, Premium Conversation Intelligence™ and Voice Assist. CallRail’s award-winning platform integrates with dozens of leading marketing and sales software, and offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. For more information, visit http://www.callrail.com.
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